As I wait in line listening to the beeping of the scanner as each item passes through, I get anxious and start to question myself. Was that item a necessary purchase? As a college student, I do not have a full-time job. I basically live off the money I make during the summer, or the occasionally money my parents will lend me when I ask. It comes to no surprise though to anyone that money is valuable.
You are asking if coupons influence my purchasing decisions. My answer is definitely! The purpose of a coupon is to maximize your benefits. From either taking a percentage off the cost or individual item to buying a certain amount and getting one free, every coupon maximizes ones value of their purchase. I search for coupons before I go shopping. Every time I go shopping, I have a plan of where I am going and what I am out to get. Based off this game plan, I go online, due to its easy access, and heavily search for a coupon that will benefit my purchases. I often find myself stumbling upon a coupon that influences me to buy something that was not absolutely necessary to buy that day, but then I think to myself, “why not, this is such a good deal.”
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Everyone at one point has heard of extreme couponers. Even though I believe that they have taken their hobby to an extreme, it does show the benefits of seeking out coupons. Some complain that the time it takes to search for coupons and cut them out is not worth it. It is too time consuming. However imagine yourself in the checkout line and you slowly watch the total add up. Nothing is more gratifying than handing the cashier your coupon or coupons and watching the total cost slowly decrease.
You are saving money and obtaining coupons is not difficult. What more could you ask for? It is as simple as typing in coupons for “said” month and year for what store or item you are interested in shopping for. Coupons are becoming so easily accessible that you can use them straight off your phone. The cost of printing them is not even in the question anymore.
On a personal experience, like stated above, I use coupons all the time. I am what some may call a bargain hunter. My ideal time to use coupons is when paired with an on-going sale. Your 10% off coupon a pair of jeans that normally cost $45 to $41. However say a sale comes along taken an additional 25% off storewide. Those originally $45 jeans just now turned into jeans costly around $30. You have just maximized the profit of your coupon. If you do not call that a deal, I don’t know what is. Is that not convincing? Here’s another example: you are about to go out to eat, but you don’t know where to go. All of a sudden you remember you have a 75% off coupon on any entrée. There would be no doubt in my mind; I would go to that restaurant. You not only save money for not paying full price for your meal, but you still get a variety of different entrees to choose from.
A lot of different factors are put into a purchasing decision such as money, necessity, time, and the reality of the purchase. Frugal shoppers are always looking to save their money. The only barriers I see one running into while trying to use coupons are having to possibly print them out, but as I have seen they are starting to move to digital coupons. However, at the end of the day we all know the little extra time is worth the amount of money you are about to end up saving.