Cha-Ching! Everyone, from college students to elderly people, go to a supermarket looking for the latest deals. Some because they don’t have very much money to spend, and some who plain just don’t want to spend a lot of money on groceries. So, seeing a deal or coupon that can get you more bang for your buck is usually the safest and most cost-efficient way to go.

A note from us at I’m In: Seeing a deal on our Mobile Coupon App is the most time-efficient way to go, too!

Extreme couponing has shed a some what economical light on families all across America. The fact that you can go into a store and possibly devise a plan to elaborate that you have the chance of being paid to walk out with a few filled shopping carts is definitely an eyebrow raiser. Due to this show about shoppers who spend hours constructing the perfect shopping spree, more people in America have tried their hand at couponing causing some retailers to fight back against coupons. There have been multitudes of people lining up to get a crack at saving money from their own pockets. But at the end of the day, all that we as respective consumers are trying to do is save money. Also, there have been many tricks to finding coupons to organize them to save the buyer more money. Many go through coupon books to coupon websites, to just waiting for deals on certain items to pop up at any store. This way to save on money in an ever receding economy is dire for those who are struggling to make ends meet, and are also solaced by the comfort of not having to pay as much money out of pocket.

Preferences also play a pivotal role in one’s marginal propensity to consume or to save and wait for another product to come up. For example, coupons would most likely be used by families with a large number in them or middle to lower class people. Because of the demand of any good that a family might have, it would be more economically conscious for them to buy a generic bag of chips for $2 with a coupon over a name brand of Doritos that may cost twice the price. For the same, if not less, amount of content in the bag. For people with money to spend, coupons and saving money usually are not high on their priority list when shopping at a supermarket. However, that could be different for upper class people and they could still be economically conscious. Still, coupons do affect those looking to buy any product at a price as long as they are buying chips, it wouldn’t matter if it was Muchies or Lays. Buying another product such as ketchup, if one was just labeled Ketchup and Heinz, as long as they are still both the same, families with plenty of mouths to feed would most likely be attracted to the cheapest deal especially if it coupons with a coupon or deal.

However, as previously mentioned, coupons are more than just saving money and racking up news to buy more products. They have the biggest affect and influence on shoppers because of the solidity and peace of mind they bring to consumers. Subliminally, they bring the shoppers to a more at ease mindset. Coupons stand for more than just dollar signs as many shoppers might have come to think. They go to the store knowing they will get a deal on at least a few items in the store, and this solidified confidence they receive causes shoppers to search for more items they wouldn’t usually buy.They buy those items because they feel like they will have more money, and shop with more confidence. Coupons are the innovative influence that inhabit our subconscious which make us cling to the three for $5 deals and the buy one get one free deals. Even if we don’t need all that much of a particular item, having a surplus from coupons can act as a mental stabilizer for shoppers who just want to see their fridges with something to drink in them. Families who want to see their pantries filled up with some sort of box or can so they don’t have to guess where their next dinner is coming from.

Coupons are somewhat of a driving force to our consumer shoppers. They help uplift and motivate us in our shopping times, and even act as a guide to us to buy think we wouldn’t think of or remember buying without its suggestion. I a sense, we are meant to gravitate towards the deals they offer, and let them drive us to make our decisions. They bring about a very interesting question as well. What do you save most from coupons, money or  peace of mind? That is what we can all take from every coupon we may run across.