Coupons are necessary in our world and do influence my purchasing decisions. Without coupons, consumers would have to buy the item for the full price. If you lower the price by using a coupon, more consumers will want to buy the item. This means that more consumers will come in and buy that item, so it will help the store make a profit off of that item. By lowering the price with a coupon, there will be a higher quantity sold. Therefore, the quantity of people will offset the price of the coupon. Coupons help consumers save money, help the stores, and help the economy by having an expiration date and restrictions on the coupon.

Coupons help consumers save money so they can spend the money on something else or put it in their savings account. For example, the consumer was going to buy a $50 picture frame and they have a 20% off coupon. The consumer pays $40 for the picture frame and has $10 left that they were going to spend on the picture frame. Now they can use that $10 and spend it on something else or keep it in their savings. In other words, it gives the consumer more money for the necessities like food, clothing, and shelter.

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Coupons can help the economy with expiration dates and more coupons are used in recessions. Some people think expiration dates are bad and unnecessary, but they also could be good for the economy. For example, if a person had a deadline of a week to purchase an item with a coupon, they will spend it faster. Without the expiration date, the person could wait a month before they buy the item. With an expiration date on the coupon, the person will buy the item faster than a coupon without an expiration date. This will help to stimulate the economy. Normally in recessions, more consumers use coupons to save money. As more coupons are being used, more profit could be generated due to the fact that the consumer is buying more products than the coupon item. Expiration dates on coupons can be helpful for the economy, and more consumers will use coupons in recessions because it makes the items they are buying cheaper.

Some coupons have restrictions on what items people can buy. These restrictions can help the consumers and the stores. The consumer might have to walk around the store to find the item that they want. As the consumer is walking around the store, they are seeing many other items they would like to purchase. This causes the consumer to buy those other items in addition to the ones they were going to buy. Restrictions help the store because the consumer is searching the store for a certain item or just “looking around” for something to buy with their coupon. It also results in the consumer finding something they weren’t going to buy because they were searching the store. For example, my mom goes to Michaels (a craft store) with a 40% coupon. She wants to buy a tri-fold board, but it is already on sale. The coupon says that she cannot buy items if they are on sale. Therefore, she has to search the store for another item she can use the 40% coupon on. Restrictions on coupons can help the consumer and the store.

In conclusion, coupons help to save money, help stores, and help the economy. The consumer will save the money and put it towards buying another item or just save the money. Not only do consumers save money with coupons, but stores gain a bigger quantity of people when they hand out coupons in the mail and online. A store that hands out coupons will get more people to come in their store than a store that does not hand out coupons. Coupons help the economy by having expiration dates and restrictions on the coupons. Expiration dates help stimulate the economy by having the consumers buy the items faster and in a limited period of time. The restrictions on coupons help the consumer find different items they were looking for. It also helps the stores by having the consumers search the store for the items they want to buy, so the consumer buys the item they were looking for and more items after that. Coupons definitely influence my purchasing decisions.