Coupons do affect what type of product and how much of that product we buy. This is because of the Income effect, which states that if consumers (you and I) feel like we have more money we are likely to buy more of a single product or more product(s) in general. The reverse is that if we feel that we have less money to spend then we buy less product.

A note from us at I’m In: Let us help you add up what you save by downloading our Coupon App!