When you grow up poor every penny counts. For this reason, coupons have a definitive influence on my purchasing decisions.
Whether it be a coupon code for shopping online or a or a printable coupon, I save a minimum of ten percent on almost everything I purchase with coupons. That ten percent adds up and allows me to make ends meet when times are tough.
Coupons help me choose between two items with similar features that are in the same price range. If I am trying to decide between two items with similar features and price range, I always end up purchasing the item that has a coupon.
Coupons also help me choose a higher quality item over a less expensive item of lower quality. I will choose to purchase a more expensive higher quality item if a coupon puts it into a similar price range as a less expensive version of the same item.
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Coupons allow me to save money, make purchasing decisions, and get higher quality items for a lower price. I do not make a single purchase without searching for a coupon first.