As the old TV used to be called, “You Bet Your Life,” coupons influence your purchasing decisions. While the phrase may be copyrighted or used to be, coupons can really buy influence. Yours. Coupons allow you to try new things. They help develop new buying habits, adapt your buying patterns, buying power, and, definitely increase the bottom line for most companies. Of course while the human jury is out on businesses having feeling, souls, or, tangible spirits the Supreme Court has declare that business have all those things and more. Actually, it the bigger picture that prevails. Companies like profits. People like to buy things. If the company makes things that the people buy, they are very happy. Companies do NOT like low profits or no profits. That is where coupons come in.
People like to think that they are getting “something.” A few cents off, here or there. A bargain is made. It doesn’t have to be the best bargain, on the best product, the safest product, the most attractive product, or, the newest product. You get something off, its new, improved, or, in a new package: its a bargain. People like, really like, the feeling of getting a bargain. That is “human nature.” You lead people, you tell them they are getting something off–dollars, cents, that makes them happy. Happy people, happy company, happy investors. What could possibly be better ?
To illustrate. Not to long ago, car models were all updated in the Fall. Car showrooms windows were covered over. Broad hints were dropped, mysteries were created, and, amid great flourish the “new,” “improved,”shiny” car was introduced to the public. No, they didn’t a coupon for cars, but, you better believe that they had “incentives.” Remember the Packard, Nash, Studebaker, Oldsmobile, small Metros, and, Corvairs ? In their day, each was shiny, new, and, definitely must have. Dealers would really cut you a deal and you could drive it off the lot. You became the rolling advertisement for the car company. You walked into the showroom. The salesman melted into your best friend, letting you have (insert car name here) at a good price. You felt good, the salesman felt good, the auto company felt good, investors in the car company felt good, the banks felt good. Everybody was feeling good. The car company might have been on its last legs, the product questionable, and, your workload went up. But, everybody was winning. Now those car brand are gone. The current value is in the eyes of collector who finds “your old car.”
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Products work the same way. With introduction they are bright and shiny. They are newest, greatest, most wonderful thing, on the shelf. The company generates interest, they advertise, they give you dollars or cents off . You WILL try it. They pique your interest. You WILL try it. The package is changed. You WILL try it. You repeat the cycle a few times and the pattern is set. New customer, old customer, new product, old product; purchase, profits, happy, happy. Happy customer for being a “good” and frugal shoppers. Happy company, more profits, happy investors, and, hopefully good quality. Somewhere down the line, repackage the product again, more coupons and you have an alive product.
Coupons are funny things. Sure they are paper and ink. But, they direct, indirectly, of course get people to look at them. They are little bargains. People experiment. All that, delivered in a Sunday newspaper, blown in your favorite magazine, or, printed especially for you, in an envelope sent to “resident.” Subtle, they ain’t. Targeted, you betcha. Use them to shop, “You bet your Life.”