I'm in!™ Launches First Website to Coordinate & Create Gender-Specific Trips – MancursionsSM & GirlcationsSM

BOSTON, MA, November 15, 2006 – I’m in!, the place to coordinate and create gender-specific group trips - events, announced the public launch of its free service at www.imin.com. As anyone who has attempted to plan one of these “mancursionsSM” - “girlcationsSM” knows, today it can be tremendously painful to get a group of people to convene on the decisions and details necessary to plan a great trip. By creating a private place that allows people’s personalities to emerge, I’m in!’s irreverent approach and technology drives collaboration and makes the pre - post trip experience as outrageous as the trip itself.

“Groups of men and women have been taking these annual trips for decades,” states Josh Lesnick, Co-founder and Chief Executive Officer of I’m in!. “The innate, humorous differences between men and women, coupled with the intense peer pressure on the group leader to pull off a trip that meets everyone’s expectations presented a fantastic business opportunity for us and a hilarious, effective social connection opportunity for groups.”

The estimated annual market size of online users that take gender-based social group trips is $11 billion. A recent qualitative study by I’m in! revealed the majority of gender-based trips form out of a social connection from a childhood, college or community. The study also found group leaders claim they take on the responsibility of planning a trip to help their friends, but ultimately revealed that their motive is self-serving and driven by fear that their friends will drop the ball on the planning. The “dirty little secret” exposed through the research was that trip leaders form inner circles to make decisions while the rest of the group thinks they have a say in what happens. Once a trip is formed, it becomes part of the participant’s lifestyle. If one spouse goes, most married couples negotiate that the other one goes.

“Since we’ve been married, I’ve let my husband go on his ‘little boys trips’ and my girlfriends and I have done our annual escape” states Ginny Keator, a member of the Boston-based P Posse that now uses I’m in!.

I’m in!’s technology allows groups to accomplish all the steps necessary to plan an unforgettable trip, beginning with choosing a date – the biggest and most frustrating requirement for every group. Unlike endless email streams and impersonal chat rooms, I’m in! takes group planning to a whole new social level by integrating member’s real faces throughout the site when they chat, make trip predictions, vote on dates and choose roommates. Members can also morph themselves or other members into alter egos, such as transforming their preppy clean cut friend into a classic rocker with a mullet makeover. For members without a photo, the site offers distinctive celebrity mugshot icons.

“We love to get together and act like the nineteen years since graduation never happened,” exclaims Tim Wern, group leader of an annual golf getaway that competes for the group’s coveted Polyester Green Jacket. “The website helps us get organized for the trip, purchase custom golf shirts, and gets the back and forth ribbing off of our corporate emails.”

Groups using the site can custom tailor their getaways or use one of I’m in!’s signature packages. For women, they can try The Shoes - Booze, Ditch - Bitch, Wax On/Wax Off and Bend - Mend. For guys, there’s The Lazy Boy, Athletic Supporter and ED Bachelor Party. Each package can be enhanced with special gender focused merchandise such as group-branded cigars and motorized beer coolers or customized shirts and towels.

For more information on I’m in! go to www.imin.com.

About I’m in!

I’m in! (www.imin.com) is the place to coordinate and create gender-specific group trips - events. As anyone who has attempted to plan one of these “mancursions” - “girlcations” knows, today it can be tremendously painful to get a group of people to convene on the decisions and details necessary to plan a great trip. By allowing people’s personalities to emerge, I’m in!’s irreverent approach and technology makes the pre - post trip experience as outrageously fun as the trip itself. I’m in! is a privately backed company headquartered in Waltham, Massachusetts. For more information, visit www.imin.com.

Contact: Liz Bradley
Kel - Partners
857.891.5531 (cell)
liz@kelandpartners.com