New Trend Emerges — Momcations; The Revenge Sequel to Mancations

Leading Authority for Gender-Based Group Travel Cites Top Five Trip Itineraries for Mom’s Gone Wild!

BOSTON, MA, June 12, 2007 – I’m in! (www.imin.com), the leading authority for gender-based group travel, has been actively tracking the emergence of a new trend called “Momcations.”  As the revenge sequel to the Mancation phenomenon which swept the nation late last year, I’m in! reveals that a growing number of moms are taking self-indulgent getaway trips together. Some of the most popular Momcation itineraries found on I’m in! include:

1. Cross Town Pampercation — A New York City girls weekend

2. Women in Whistler — Mountain biking, heli-hiking and rock climbing

3. Camelback Mountain Sanctuary — Three day retreat in Arizona

4. Mackinac Mamas — Mackinac Island getaway

5. Nothin’ but Napa — Calistoga resort and yoga retreat

“Activity from moms groups on I’m in! has doubled since we launched last fall,” says Josh Lesnick, co-Founder and Chief Executive Officer of I'm in!  “We are seeing a tremendous amount of interest in women’s two and three day trip itineraries, which feature a variety of destinations and activities from spa to extreme outdoor adventures. Women traveling in groups is the evolution of Girls Night Out.”

“Since we’ve been married, I’ve let my husband go on his ‘little boys trips’ and my girlfriends and I have done our annual escape” states Ginny Keator, a member of the Boston-based P Posse that now uses I’m in!.

Research done by I’m in! and Compete, Inc. confirms the Momcation trend. “Over 20 million women take at least one of these trips per year, spending an average of $791 per person, per trip,” says Lesnick.

Groups of friends, including moms, have always had a hard time coordinating their trips especially with their busy daily schedules. With the launch of I’m in! (www.imin.com) last year, group trip planning online went from frustrating to fun, and completely free. Thousands of groups, with names like The Hard Working Moms, The Book Club Babes, The Cha Chas, and The Runaway Mamas, are currently using the site to plan their getaway trips.

“All this talk about men’s primal need for mancations drove me crazy,” said Kathy Carl, a member of the Hopkinton Girls Getaway (HGG) group. “My friends and I wouldn't trade our kids for anything — but we recently decided it was time to hatch a plan for a no-kids, no-husbands escape.”

It is worth noting that while women have a strong desire to go away with their friends, I’m in!’s research found that the average woman’s trip is about one day shorter than the average men’s trip (2.50 days versus 3.61 days.) In addition, a majority of women’s trips also are “drive” trips versus “fly” trips, typically visiting destinations within three hours from home. To provide options to meet the needs of moms, I’m in! is adding a series of one and two night local trips to strike the right balance.

In addition to the group trip itineraries, I’m in! users can take advantage of other features on the site including Group Trip Mad Libs, a unique trip Date Decider, access to customized group merchandise, and other unique planning tools.

To learn more about I’m in! visit www.imin.com.

About I’m in!

I’m in! (www.imin.com) is the leading authority for gender-based group travel. The company’s website provides users with unique trip ideas, private planning pages, and a place to share trip memories and details. Whether planning a guys golf trip, girlfriends getaway, fishing trip or bachelor party, I’m in! helps turn group trip organizing from frustrating to fun. I’m in! is a privately backed company headquartered in Waltham, Massachusetts. For more information, visit www.imin.com.

Contact: Liz Bradley
Kel - Partners
857.891.5531 (cell)
liz@kelandpartners.com