I'm In! Launches Small Leisure Group Travel Partner Network

BOSTON, Feb 05, 2008 /PRNewswire via COMTEX/ -- I'm in! (www.imin.com), the leading site for organizing travel with friends and family, today announced the launch of its new Partner Network -a self-service platform where travel suppliers can build and manage trip ideas, packages and itineraries to market to small leisure groups. The Partner Network touts an easy interface that allows hotels, inns, tour operators, destination marketing organizations and local activity providers the ability to efficiently target the tens of millions of US consumers planning group travel with friends and family annually.

By creating branded trip ideas for I'm in! users, suppliers have the opportunity to directly interact with potential small leisure group customers during the critical trip research phase. Different from traditional leisure transient customers, groups typically plan "inside out" starting first with ideas, then gaining consensus and lastly moving to transaction. Small leisure groups are always looking for fresh ideas - 60% of I'm in! users vary destination and/or activities each time they travel.

"Travel suppliers are looking for a dedicated channel to market to the millions of friends and families traveling together annually," said Josh Lesnick, CEO and co-founder I'm in!. "Our Partner Network provides an easy and inexpensive way for suppliers to market to these groups, with the tools necessary for lead generation opportunities."
Travel suppliers can access detailed metrics regarding the performance of their trip ideas within the Partner Network and can adjust and manage content as needed.

"Finally, an online channel to reach those elusive groups of friends and families," says Robert Cartwright, General Manager of the Sheraton San Diego Hotel and Marina. "I'm in! is inexpensive, easy to use and allows me to reach different types of small leisure groups all on one site. Plus I get immediate feedback on how my trip ideas are attracting customers."

For more information on the I'm in! Partner Network, visit www.imin.com/supplier

About I'm in!

I'm in! (www.imin.com) provides unique trip ideas and the tools that allow people to plan travel together. I'm in! is a private company headquartered in Waltham, Massachusetts. For more information, visit www.imin.com.

Contact:
Elizabeth Flannery
Kel & Partners
508.366.2099 ext.118
Elizabeth@kelandpartners.com