People are always trying to find any way that they can save money. They cut back on their personal shopping habits, go out to eat once a week rather than four times a week, and they remember to turn like lights off when leaving the room. What if I said that there are other, easy and beneficial, ways to save money? The answers are coupons. A coupon is a simple, stress-free way of saving money, and who would not want to do that?
When I was younger, I remember my mother spending part of her Sundays cutting out coupons. My brother and I, of course, wanted to help but always ended up getting in her way. She probably could have cut so many more if we were not nagging her… Every Monday our family would take all of us shopping for our weekly grocery trip. Going up and down the aisles while mom sorted through her miniature coupon folder was something I actually looked forward to when I was a kid. Being able to grab whatever food I pleased, what child does not love to do that? At the end of the trip at the checkout line my mom would, then, pull out that small folder and hand the cashier the coupons as the items were being placed in the bags. I was much too young to remember the price difference, but I do recall my parents being surprised by how much money they had saved. My parents were not the only members of my family that used coupons, either. My grandparents and aunts used them frequently, as well. Today, I do not see my parents using them much anymore; however, when I see one that is beneficial to me, I tend to use it. Coupons have played the “money saving” role in my family in the past, and I do not see a reason as to why we currently do not use them.
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Mastering the art of couponing is not necessary. The average, everyday shopper does not need to meet the standards of the “extreme coupon-ers”. They just need to take the time to cut or print out the coupons that can save them the most money. Time is one of the biggest reasons people do not use coupons in today’s society. It takes up too much precious time out of the day only to save ninety cents, more or less. Since money and time are the two scarcest resources, we must sacrifice one to save the other. Howbeit, coupons are still worth while in the long run.
In order to make coupons seem beneficial to consumers, coupon companies need to make themselves seem appealing. They need to seem desirable to all types of people. Some may prefer to receive theirs in the mail, while others who are more technologically inclined may want their coupons emailed to them. With most of the population having smart phones, it may be profitable to offer an app that promotes coupons, as well. Maybe even coupons sent over text would be helpful. In the end, it all comes down to advertising. Let the company sell itself. Find a way to get the word out about the company, and with a little help, it will thrive. This can apply to any company- even a coupon company! Consumers want what every other consumer wants, so make your company likeable. There are many other coupon companies that have already achieved this like, imin.com and many more.