Save! Save!! Save!!! We all want a deal. We’re looking for a ‘special’. How many times have you heard a friend or acquaintance say ‘Man, I got a great deal on…’ fill in the blank. But in the words of my grandfather, “It’s not a good deal if you don’t need it!” Advertising works. That is why companies spend millions of dollars on a 15 to 30 second advertisement during the Super Bowl. As much as I’d like to say that I can rise above the influence of an attractive coupon offer, I’m really just another fish on the hook.
Every day but Sunday the mail is delivered to our mailbox. “Natalie”, my mother calls out, “…will you go get the mail?”. So I make the walk down our steep driveway to the plethora of offers that wait inside the dark receptacle. And I’m not a quarter of the way back up the driveway already flipping through the ads and offers that shimmer on slick shiny paper and various textures to create an edge for my attention. In fact, there was a ‘green’ company advertising their discounted service the other day and their ad was on grainy, textured recycled paper. I must admit that I spent a little time running my index finger over the rough sheet getting in closer contact with the earth and taking in, even subliminally, their great discounted offer.
“Did we get anything good?” my brother asks from the desk while he pays glancing attention to his homework.
“No, just junk mail” I reply.
Then I place the junk mail on the counter for heaven forbid I throw out any mail before it has been perused by my mom and dad. It can sit there for a day or two, little by little being reviewed and weeded through to reveal the gem of offers that stay out of the circular file. What coupons survive at my house? I’ll tell you what makes the cut to be retained in the special small kitchen drawer devoted to the great offers for those special occasions or needs. I’ll take a look right now. FOOD! They are all food! Pizza is most populous. $6.00 large pizza with pepperoni…hmmm, sounds like a good deal! After all, a large pizza at a restaurant can cost between $15.00 to $20.00 or more at the finer pizza establishments. That’s a pretty good deal and Papa Murphy’s is no slouch in quality. I’m getting a little hungry just thinking about it. Oh wait! Dad and Dudes Breweria has a FREE 8” pizza. Just have to buy another 8” pizza. Plus, it’s a cool place to hang out. I’ll ask Dad if we can go there tonight. Dominos. We have a Dominos coupon? That is kind of scraping the bottom isn’t it? Maybe when we go through the other better coupons and we’re desperate we can order the Dominos. We can save it for Sunday football pizza maybe.
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Look where these coupons have taken me mentally! I’ve now categorized these coupons into good, better and best. I am surprised that Dominos made mom and dad’s cut. But that manager’s special does seem like a good deal. 2 large 2 topping pizzas PLUS four 20 oz. bottles of Coke! WOW! You get four Cokes and two huge pizzas. I could lower my standards a bit for that and to be fair I saw a commercial where Dominos has improved their crust and they were very open about that. I respect honesty in the food industry.
But wait! There’s food in the refrigerator and freezer that is already paid for. Not hard to make and pretty good stuff. But I’ve got pizza on my mind now and these offers are going to expire you know. They’re not going to be around forever. You’ve got to take advantage of them while they’re hot. My grandfather’s words ground me for a moment…’It’s not a good deal if you don’t need it’. Nonsense! I need pizza…NOW!!