The question on whether or not coupons influence your purchasing decisions has a definite answer; YES. There are dozens of reasons why I believe the answer to this question is yes, and in this paper, I will share two of those reasons.
The first reason I believe this is true is because I work in retail, and often times I work at the cash register. One would not believe how many people come in and go directly to our renowned coupon hub, grab items with a sale tag, or ask me directly if I have a coupon for any of their items. I would estimate that for every hundred customers, around thirty-forty people, in one way or another, will ask about coupons. It gets to the point sometimes that I recognize the customer coming in and I know exactly what product they will buy. I know that they will either ask me numerous times for coupons, complain about our prices and that we need more sales on what they buy, or even worse whip out an envelope with dozens and dozens of coupons. If they do the worst and most annoying option, which is whipping out tons of coupons, most of the time the coupons are either expired or do not apply to the items they have, which either results in them complaining to me and most likely not purchasing those items. I also have customers who buy stuff they did not originally need or want to help them receive another coupon for reaching a certain dollar amount; companies that make coupons for saving money on a certain amount spent are the smartest companies. I will have customers come in not because their pet needs something, but to literally buy $60 dollars’ worth of items to get $10 dollars off items they do not need. To wrap my first reason up, I believe that coupons are a gateway to making a company a lot of extra profit, as people will buy nearly anything if they are saving money.
My second reason for believing that coupons do indeed influence purchasing power is because I myself let coupons determine what I buy and when I buy things. Before I discuss my purchasing decisions, I would like to call myself cheap. I try to buy only things that I REALLY want or REALLY need. Now that I have said that, I can talk about my coupon usage. I am an Amazon fanatic. I check their daily deals every single morning, and when I see something I really want, I will buy it because it has a great sale that day. I do not plan to get that item prior to seeing it on sale. I most recently bought a pea coat and winter gloves off Amazon because they were the featured deals of the day. I wish I could say I regret buying these things, but when I tell people how much I saved, I feel like a stud. Being able to tell someone you saved a lot of money, even if you did not need whatever you bought, is something that almost everyone does. I also limit myself to when and where I buy food. I am to the point that I know numerous restaurant deals for certain days, and if I am hungry, I go to a place that I know has coupons for certain items. For example, I know that Wingstop has 50-cent wings on Monday, Subway has a buy one get one deal if the Colts win, and I know that Burger King has recently started selling a 10-piece nugget for $1.49. Coupons have a huge impact on what I buy, and generally, I buy things just to use a coupon, rather than getting that item because I need it.
A note from us at I’m In: We can help you save on food and restaurants at I’m In!
People are coupon freaks who love to save money. If there is a huge sale or coupon on items, people are definitely more likely to buy that item. Saving money is a feeling that can only be satisfied by spending money, and coupons are the gateway to those savings.