In today’s world, many companies are under economic pressure, which not only affects the companies but also society. The economic pressure affects society because companies have had to reduce their spending in order to keep their profits up. They have done this by resorting to budget cuts; the main spending of a company expenditure comes from paying their employees’ salaries. With the releasing of employees from many companies one of the affects that is created is that many families become more cautious with their spending habits and this causes them to have a stricter budget. Since many families have a limited budget when it comes to spending, this causes many families to look for alternatives in order to save money, in which this causes the need for coupons in order to purchase some items. Another reason that many families rely on coupons is not only that their budgets are limited, but also because they can get more bang for their buck. Many of the big corporations have noticed that this is becoming a trend, so in order to increase their profit margin; they have begun to start marketing many items with coupons in order for the public to spend their limited amount of funds on their products. They do this by advertising their “specials” by spreading their advertisements through all major communication services, which include television, Internet, and newspaper advertisements.
In my family coupons, influence the purchases that we make. The reason behind this is that I am currently enrolled in a university, which causes us to be on a tight budget when it comes to our spending. Unfortunately we are going to be on a tighter budget next year when my sibling beings attending college and in order to prepare for this my family and I are becoming more cautious with our spending. To do this we are relying on the use of coupons to save as much money as possible when it comes to buying necessities. Every Sunday morning when the newspaper is delivered to our house my family cuts out all of the coupons that we will need throughout the week, these coupons contain grocery, department stores, and other necessities. We also get several coupons from websites and we are on the email lists of several stores.
Coupons are a huge factor in my family, because it is an easy and effective way to save a lot of money. Couponing helps my family and I save money because we can get several items on a discounted price. For example, some stores offer a form of grouping where stores help costumer’s benefit by giving them the option to buy certain required goods to receive free or discounted items. On top of this many of these, stores whose coupons we use offer frequent customers rewards, which can be applied to gas, extra discount points, and more coupons. Furthermore, websites offer group discounts, which mean that if you get say, 20 people to buy a certain good then they will sell it at a discounted price.
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In the end, couponing can saves me a lot of money, which my parents can use to pay for my college. When I first started couponing, I thought that saving five dollars off on a purchase was not a big deal, but soon I became aware of the vast amount of saving potential that coupons could bring. I began using coupons on a regular basis saving bits of money here and there. Using coupons is not just a temporary thing but has become a hobby, which I am going to keeping doing in the future. I continued this hobby in college where money has become even more stringent. With expenses such as books, housing, food, and transportation using coupons it will make things more. Do coupons influence my purchasing decisions? Yes, coupons have influenced me; they do influence me, and will continue to have a big influence me on my purchasing decisions.