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I'm in Coupons Scholarship 2014. Entry-Krista S.

Coupons play a unique role in the eyes of each individual consumer. Some people despise the fact of clipping coupons out from newspapers. Others use coupons on an occasional basis. Still, there are others who who refuse to purchase any item lacking a coupon.

Coupons significantly influence the majority of my purchasing decisions. I will first discuss why the use of coupons is important to me. Secondly, I will describe the accessibility and practicality of using coupons in today’s society. Finally, I will delve into the specific influence coupons have had on my purchasing decisions.

As I am currently pursuing a college education, I am often searching for various strategies to save money on my shopping bill. The expense of attending college is quite a costly endeavor.  The use of coupons allows me to save money. As I often browse around the grocery store, I discover that the numbers on the price tags can be outrageously expensive. There are items that I am simply unable to purchase due to their high cost. However, by using coupons, I am allowed to purchase delicious food for a portion of the original price. I am always thrilled to find bargains on everyday items to stock my pantry. Coupons allow me to purchase what I desire to eat, without going bankrupt.

Although coupons are an excellent way to save money, many may claim that locating coupons is neither practical nor time-efficient. The feasibility of coupon access plays a major factor in my use of them. Life in college is tremendously busy. I live without much time on my hands to commit to printing coupons. However, I would argue, that coupons are in fact readily available. With little time and effort exerted, I can access a variety of coupons. Technology plays an important role in coupons accessibility. Websites provide printable coupons, smart phones offer electronic ones, and newspapers present hard copies of coupons. An enormous amount of coupons are accessible right at my fingertips. As time is a limited commodity during college life, it is beneficial to have coupons easily accessible.  It takes little time and effort to find coupons that will ultimately save me money. In the long run, clipping a few coupons is worth a few extra minutes of my time.

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Finally, coupons have influenced the items I purchase. The accessibility of coupons has caused me to purchase new items I would not have normally bought. Often companies produce coupons to promote new products. This is a very beneficial technique, as I often purchase products I was not previously aware of. Coupons will often alert me to new products on the market and provide me with incentive to purchase them at the discounted price. This is beneficial for the food companies, as well as my own personal benefit. The company is eager to win over my business, while I am often pleasantly pleased with the taste of the new item.  There are numerous items that I would not have purchased if it were not for an available coupon I discovered. Furthermore, if I am pleased with the item, I will often continue to purchase the product in the future.

In conclusion, coupons play a very positive role in my grocery shopping. As I prefer to purchase items at a discounted price, coupons are a useful way to accomplish that goal. They allow me to save a few dollars, which accounts for substantial savings over time. Moreover, coupons are readily available and easy to access, allowing for more frequent use of them. Clipping coupons can easily fit into my busy schedule. Finally, coupons cause me to try new items at a discounted rate. Clearly, coupons are very influential on my purchasing decisions. Coupons help me keep my bank account in the black, they are readily accessible, and they allow me to try new items. Coupons have had a positive influence on the way I shop, the items I buy, and the money I spend.

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