This paper explores options for consumers to save money during their shopping journey both online (Internet) and offline (non-Internet). According to Smith, the value of customer loyalty is there primary focus (Smith, 2014). This paper examines four published articles that report information based upon the contribution of coupon sites, and the attributed effects it may have on the relationships between retailers and customers of interest. The articles define straight-forward-sales (SFS) as a face-to-face (FtF) personal marketed sale, versus the technological-marketed-sale (TMS) defined as online merchandise sold (Margaret, 2014). Research has shown online promotions tend to yield better results than in store promotions (Huang, 2014). Regardless of how the sale is ultimately made, coupons directly create an equal win-win positive alternative for both the retailers and consumers presented upon the research given.
Consumers are a very distinguished bunch. Whether they are shopping for luxury items or the necessities from a grocery market, seeking the best bargain seems to be the ticket. Coupons have emerged as a pop-cultured phenomenon for many years now and are an expanding trend through new technological devices.
Since new smart phones and ipad tech products have been released, coupon access has become much easier than ever before. Coupons are now available to be scanned at the register from your smart phones making it extra convenient for our intelligent shoppers. Those with low income or a lack of technological resources may find it difficult to access coupons. Those who lack resources can still utilize their local library to access coupons. Newspapers also have an assortment of easy access coupons as well. There are always obstacles that get in the way of opportunities, but just a little hop through the hoop can help those with low income save extra money as needed. Even our most active and upscale shoppers with more than enough income tend to be involved with the money saving opportunities online and offline as well. Online shopping is becoming a very strategic way to conveniently compare prices and products and weighing out the benefits of one product over another.
Shoppers are always seeking the best deal. Coupon sites positively impact the purchasing odyssey in 3 evident ways. They introduce brands to new customers, keep an advertiser in the mix when consumers are comparing prices and trusted sources of coupons result in unplanned purchases. According to Pardhan, coupon sites will contribute to decisions of where to buy products and help introduce new retailers (Pardhan, 2014). Consumers always need compelling rationalizations to give new retailers a chance where coupons become a great persuasive tool for just that reason. Coupon sites make it easy to find available same day coupons organized in categories that can be printed, accessed through email and text or even to be used for online purposes (Pardhan, 2014). In marketers’ shoes, they are able to use these sites to view product value, higher sales and keeping track of bringing in new loyal customers. According to recent surveys, 47% of consumer respondents say they are likely to try a new product brand if they receive coupons. Coupons beat out straight forward sales nearly 28% in order to shop smart and save money (Smith, 2014). This research concludes that shoppers are more willing to try newer brands in comparison to older, lesser valued products in order to seek the best price possible regardless of familiarity with a retailer. Considering the major changes and fluctuations our economy goes through, retailers need more business and consumers continue to try to save more money due to the circumstances. A logical solution to equally serve both parties would be to save and use as many coupons as possible. Taking advantage of the resources these coupon sites offer will benefit the war between the market and our wallets, creating a simple, smart solution to save us all.
A note from us at I’m In: We offer lots of coupons and deals at I’m In!