It is in fact true that coupons can influence what a person buys. If a woman were to go to the store planning to buy a Gatorade but saw that there was a buy one get one free coupon for Powerades, her choice would be quite easy. Sometimes coupons could be even just a little bit off and the person would still go for it. If a gallon of milk were $2.99 but there was a coupon that made it $1.99, many people would use it. Coupons do indeed decide for us what we are to buy.
My mother used to keep a binder full of coupons. The thought would be that if she was going to buy that thing then she would bring the coupon. Contrarily she would gather all of her coupons from that weeks newspaper and search for everything that was on them. She set off on this scavenger hunt not consciously realizing how much the coupons controlled her decisions. When my sister and I would ask for something she would reply with, “Wait let me see if I have a coupon”.
Even just a simple dollar off coupon could manipulate a persons choice in what to buy. Extreme couponers will buy 100 batteries that they do not need, just because they are on sale. My mother would go to the store only planning on getting the staples that we needed to survive for one week. However, she would come home with things that we had never seen before. Once she got 75% off of minced garlic. We had never used minced garlic in our kitchen before but since it was on sale she thought that it was a great investment. She would come home with chocolate bar, saying that they were buy three get one free. She ended up spending more money than we had before without the coupons.
On the other hand, coupons can be a wonderful thing. Groupon, for example, gives people deals on once in a lifetime experiences. People may go on the website looking for a deal on a restaurant and end up buying a sky diving trip. People end up doing things that they would have never dreamed of doing, because it was on sale. Many times Groupon will only give the person 30% off or so, but they still end up reeling people in. An expensive spa trip that most people would never dream of going to ends up having multiple visits in one day. The spa may even go from $499 down to $299 and people will still bite at the bit to get it. It does not seem cheap to spend almost three hundred dollars on one day strip, but when compared to something so much higher, people can easily become manipulated.
A note from us at I’m In: We can help you save while you dine with our restaurant coupons!
Stores like Ross get so many customers for their low prices. Although sometimes the items are not cheap at all, but the tag will say the words “compare at” with a higher number. Even if it is too expensive for a person they will think to themselves that they still got a deal. Coupons are a staple in most homes. When buying expensive things I still look online for any coupons that may apply. If I were to go to a store hoping to buy a Kodak camera, but saw a coupon for a Nikon, there would be no question about it, I would of course go for the Nikon. Coupons can really help families that are struggling to make end meet. Even if they do influence what the family buys, they will still end up saving money. Most people do not think that they are being influenced, but most would not care either way. If they buy store brand peanuts instead of Planters so that they can use their coupon, who cares? I do not think they mind that they are being influenced at all.