Coupons influence majority of consumers brand decisions. According to an October 2011 survey by Accenture, about 2 in 5 US consumers would switch from brand name to generic grocery items as a result of a 10-20% price increase, and about 1 in 5 would also make the switch given a price increase of less than 10%. The cheaper brand is the brand that the consumer will switch to in order to save more money.
Consumers are influenced by purchasing certain items due to the amount of money the coupons will save them. If there is a name brand worth more than a generic, more than likely the person is going to buy the product that will save them the most money in the long run. In a recent study 44% of people stated that coupons are extremely influential in their choice of a specific brand or product.
When shoppers have coupons, they are basically looking for the cheapest brand name or generic brand products that they can get the best deals from. The point of couponing is indeed to save money, so if that means choosing a certain brand that will decrease prices that is the one the consumer will choose. When asked does coupons have an effect on customers purchasing decisions, the answer is indeed yes.
In a recent study, over half the customers who were couponing chose the brand that saved them the most money. Coupons are the idea that you can get more for your money, which is the reason why many people choose to coupon shop. If the coupons had no effect on whether or not the consumer would chose a certain brand because it was less expensive then there would be no reason for a person to coupon shop. Many Americans choose to coupon shop because they can stack up on products while saving at the same time. It is a win, win situation for consumers.
Nearly three out of four shoppers say they use coupons because they are useful and convenient. Coupons are a quicker way to shop and save money at the same time. The best coupons offer two things: they give discounts on items that you are more than likely to get anyway and the discounts are substantial enough to justify cutting them out. According to the Promotion Marketing Association’s Coupon Council a family can save on average one thousand dollars a year which requires only twenty minutes of cutting out coupons. If a family wants to save money then they will coupon and buy whatever products the coupons are giving discounts on.
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79.8% of consumers regularly shopped with coupons in 2012, compared to 63.6% during pre-recession 2007. Also over 50% of people will buy something in the store if they have a coupon but will walk away if they do not. This shows how coupons have an effect on someone’s purchasing decision, whether or not they are going to buy an item depending on if there are coupons for the merchandise. Over 60% of customers said couponing saves them money and makes them feel like winners. The couponing business is almost like a game, trying to see who can save the most money buying the exact same products with or without coupons. Consumers are automatically reared into purchasing the less expensive items in order to save or have the highest amount of savings by the end of the year.
Americans want to save money in any way that they can so couponing would be a great way to start saving more money. Coupons are designed to make you buy certain products that will save you a substantial amount of money per year. Coupons are also designed to make you become a loyal customer to that specific brand of product so that you will keep on buying the same items over and over. Many companies offer discounts on products so that consumers will become lifetime customers and continue to buy their products which makes them richer and you save more so everyone is happy in the end.