Coupons can be found everywhere. Paging through the Sunday paper, I can see countless colorful advertisements and coupons; browsing the web I can easily find coupons for practically any store. I have the ability to get coupon alerts through text messages and e-mails that I am signed up for. Coupons are widespread and effortlessly accessible. Coupons have the power to influence the purchases I make. They have the ability to justify purchases, potentially save a significant sum of money, and attract large amounts of customers. The benefits of coupons outweigh any consequences and the publicity of coupons attracts a widespread audience to make purchases.

Coupons have the ability to justify spending money when we as consumers normally might not. The saving of money encourages buyers to either purchase something they normally would not, or even to buy more of a certain product with the mindset that the product will be used eventually. Buyers feel accomplished when saving money. Rewards members for certain stores may feel like they are part of an elite group of people whom save money. Often I will hear my mother and grandmother telling their stories of the best prices they were able to get at a certain store. In addition to in–store coupons, many stores will give out even more coupons at checkout! This draws customers back into a store with the same cycle of saving money and gratification. Using coupons justifies spending money because when they are used, shoppers can then gain future benefits, have the ability to buy more of a product, and feel a sense of accomplishment.

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Coupons have potential to save consumers large sums of money. Typically, coupons only save a dollar or two when they are utilized. However, the dollars have the ability to add up. Coupons can aid consumers financially in the long run. Some stores, for example: my local grocery store, offer incentives such as gas rewards or free dinnerware when customers expend a certain amount. Saving money on fuel for your car during a normal grocery store trip has potential to help consumers financially over a period of time. Personally, my mother will shop at the grocery store that is further away just for the free dinner plates. The plates will be for when I go off to college; she will save them for me rather than purchasing expensive ones closer to time. The coupons help not only for assistance in the future, but save my family money also.

A note from us at I’m In:  We offer lots of ways for you to save on groceries at I’m In!

The publicity of coupons attracts buyers to a certain product. Without the incentive to purchase a certain product, it would be bypassed. Many products with the same purpose will be grouped together in the grocery store, typically all within cents of each other. A coupon for one of the products causes that brand to stick out to consumers. Seeing coupons, and sale ads, instills an image of what a consumer wants to purchase when shopping. Obtaining coupons from the local paper or getting them from a magazine subscription has a subconscious influence on buyers. Without really realizing it, buyers will collect the coupons and then utilize them.

The endless benefits of coupons and justification consumers feel from using them have a significant influence on their use. My purchases are influenced by coupons very often. The incentive to save money when you make purchases is an addicting, accomplished feeling. Coupons have potential to save me money not only just in store, but also in the future. They give me an opportunity to buy a product in larger quantities than normal so I am prepared in the future. Coupons make purchasing products easier and cheaper; they give buyers an image of the specific product they want and assist in saving money. When I look through the Sunday paper, or get an e-mail from my favorite store, I do not just see the colorful ad. I see the potential held by the coupons.