Coupons are enticements to our wallets on whether or not we should buy something even when money is slim. They are incredibly helpful and financially good for us if used the right way. In today’s economy we are drawn to words such as “Fifty percent off” or “Clearances sales”. We may not even pay attention to the small little details under the bold words or numbers. It’s all a matter on what the products value is to you when the coupon is in your hand. If I know the product is of some worth to me, if my wallet allows it, I will probably purchase the product.
People’s minds can easily influenced with the right advertisement techniques. The use of bold, colorful, or overwhelming words and appealing presentations of products are the main tactics used by retailers. These are also used on the coupons themselves! A buyer will more likely buy a product, even if the product has no high or low value to the individual, when the coupon is well designed. Coupons that are colorful, have bold words and are clear to buyers give this sense of appeal. How proportional the coupon is also a factor for now one wants to carry a coupon that is as big as half a page, unless it’s just a really good coupon. These little factors are what stimulate whether or not we should even bother with a coupon, whether it has relevance to us or not.
It’s during these observations that people will either ignore the details at the bottom of the coupon or consider them when deciding whether or not to use the coupon. Details such as “with purchase of a hundred dollars” or “with purchase of two etc.” By the time we realize these details, we will too determine or enticed to buy the product anyway or go by the coupons rules. The thing about most coupons is that there is probably some catch to it. Though not rare, it’s not always common to find coupons with absolutely no catch to them. It’s these particular coupons that you should look for and use if given the chance.
The most important part about coupons is the value of the product being discounted on the coupon. If the product has good value and is beneficial to you, it would only seem smart to use the coupon? Well, buying habits are not always on the most efficient side. A person will still use a coupon even if the product has very little value to that person. It’s the enticement, which the person is getting a sweet deal, which fuels the buyer to spend. However a smarter buyer would realize this and take this into serious consideration when purchasing with coupons. An example would be making the decision between the Doritos Ranch chips and the Chocolate Pop Tarts. You have coupons, same discount, for both of them, so economically which one is better? Personally, I would choose the pop tarts because I like chocolate and I like pop tarts. In the end I based my purchase on sentimental value. This is when coupons are used to the most effectiveness.
A note from us at I’m In: We can help you choose wisely & save with the best discounts on a variety of products!