“Do coupons influence your purchasing decisions… Why, or why not?”
It is too bad that I only have words on a document to answer this question because the answer is deeper than just a yes or no but to answer the question, yes, they absolutely DO influence my purchasing decisions.
I am a married father of two and am currently bringing in the only income into my household, and therefore, all financial decisions must be discussed. We have a set income coming in and have everything budgeted out. Saving money is always important and the biggest way that we do that is by clipping coupons. We pay for the weekend paper just to get the sales and coupon ads. Before we go shopping, we make a list of what we need and we get our coupons in order.
Due to the fact that there are four individuals in my household, we all have different tastes and hence, I cannot just buy one product for all. This means that I have a variety of things to purchase within a set budget. My kids like to eat cereal, but 1 box can be as much as $4 and will only be good for a week or less. This makes this a high priced item and therefore, we only buy it when there is a sale and we have a coupon. I like almond milk but it is considered somewhat of a luxury item, but if there is a $1 off coupon, I buy it. Otherwise, I do not purchase almond milk at all. We eat a lot of chicken and we tend to cook at home, so this makes this a priority item. When we buy it, we buy it in bulk and we only do this when it is on sale. Half of my freezer space is taken up by chicken. Our grocery store does a buy one get one free sale and although this is not a traditional coupon, I considerate it an in-store coupon and this is the only time that we buy chicken and the store gets a lot of my business because of it. I actually shop more at that particular store than I do its competitors because of this.
My family and I recently bought some clothes at a certain store because they were having a massive sale and also had sent out a 10% off coupon. We ended up spending around $60 and I am not sure if that qualifies as a large purchase, but that is $60 that they earned and that did not go to a competitor.
We do not have much brand loyalty and price is almost always the determining factor in what we buy. We have two small kids that are still in diapers, and diapers are very expensive. I stated that we do not have much brand loyalty, but on something like this, I do prefer a name brand. The name brands are always more expensive, but I will purchase a name brand only if I have a coupon. The amount of the coupon also matters. When a generic is $10 to $15 cheaper, I want a coupon that is at least $4 or more.
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Trash bags are on my latest grocery list and I am debating where to buy them. I usually buy at a bulk store because it usually adds up to $.10 per bag, but the cost is around $14. I do not have that much in my budget, so I am contemplating going to a chain store. I have 3 coupons by different brand names and will go with whoever has the lowest average price with coupon.