When I was a little boy, I watched my mom go grocery shopping with a well-organized bundle of coupons. It was almost like an army mission. She had the circulars with her for whatever store she shopped at. She had the coupons grouped by type, and food type. She had a list of what she wanted to get clipped to everything else. Now that I am a parent, I have been tempted to sit down and clip coupons. They do influence some of my purchasing decisions.
When my son was an infant, because formula was so expensive, we constantly used coupons to formulate our shopping strategy. My wife would only shop at Target for diapers and formula due to some of the great coupon deals we found in their circulars. Now that I think about it, coupons influenced our whole shopping experience when both of our kids were infants.
A note from us at I’m In: Shop and save for your cute ones, too!
As a male, I think I always looked at coupons a little different than my wife. However, I was more inclined to clip coupons and try new items because there was a deal being offered. For instance, since I am a coffee drinker, the dunkin donuts coupons in our weekly circular has made me want to go there more often. I am also more likely to buy and try new items based on being able to get one free or at a reduced price. The only downside is restaurants. I still think this is still part of the male culture not to bring coupons with you to dinner. However, my wife has no problems with it.
I do think that manufacturers try a lot of different marketing ideas to get the word out on a new product. As I stated above, I have been tempted multiple times into to trying a new product if it had a sizeable savings on it due to a store or manufacturers coupon. For instance, I love cascade dishwasher tablets (gel packs), I love, love, love them. However I received a coupon for their competitor “finish”. I have never considered finish. I decided to give them a try because of the coupon. Cascade has been my favorite product for about 7 or 8 years. Yes, that long. It’s not that I have a problem with finish. It’s just that Cascade always did a great job, and made my wife happy. Usually it left no streaks or film (that white film on glasses and dinner plates). I am sure that the makers of finish wanted me to like their product. But overall I a still a cascade guy. My loyalty was tested, but no more.
Now, let’s talk about my wife’s obsession with Tide laundry detergent. This started a debate between her and I. If my wife was on a ship, and the only way for her to be saved is give up Tide, she would go down with the ship. I on the other hand love Purell. I have tried to make my wife smell the bottle of purell. She swears nothing smells better than Tide (I disagree). We got coupons for purell, and guess who used them (hint: me). I got 3 bottles of purell and saved about three dollars or more in the process. I think that it is comparable on every level to Tide. I actually have made the decision to switch to Purell for this reason. I am also a fan of schick razors (very expensive). But I will buy a bigger supply of them if I can get a dollar or more off (they are very expensive, but worth it).