Coupons do not influence our family’s purchasing decisions. My shopping list is organized prior to reviewing my coupons, not vise versa. The savings is my deciding factor for my family, rather than the coupon. Couponing for our family not propagandize our preference.

The health of our family has more value than a coupon. When I make our shopping list I choose our daily meals for two-weeks. I, then separate the components of each item by department. My departments are Shelved, Produce, Meat, Frozen, Dairy, and Cleaning Products/ Paper Goods. Lastly, I flip through my coupons and those that coincide with my choices are used. The coupons do not determine our choices. For example, I admire the efforts of coupon moms on The Learning Channel, or TLC, but from what I have seen they stock up on processed or canned products rather than fresh foods. For example, we will not elect to purchase canned vegetables over frozen vegetables, because we have a coupon. The frozen vegetable is a more fresh buy and has less salt content than the canned version of the vegetable. In my opinion, most coupons are shelved items. Very rarely you see fresh or organic items. The restaurant coupons do not entice us to eat out more often, rather than cook. With my husband recently enlisting in the military and his Southern palette he has to curb his diet. He loves shrimp and grits, ice cream, homemade cookies, fried chicken, and McDonald’s like any one, but if it will conflict with his diet he will not indulge in it. Being over weight is grounds for getting discharged from the military. So a buy one, get one free coupon is not going to cause him to peel out of the house for the so-called new juicy burger or chicken fries brought back after 4 years.

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Savings for our family is more beneficial than the coupon value. For example, if I have a coupon for a name brand, but the generic is cheaper I will opt for the generic. Another example is I had a twenty-five cents off coupon for a known brand of tissue. The tissue was forty-eight rolls for ten dollars. The total would be nine dollars and seventy-five cents. Then, I noticed a second known brand for three dollars per sixteen rolls. I would purchase the forty-eight rolls for nine dollars. Ergo, I chose the second brand. Wipe and flush are the two uses of toilet paper. I really have no allegiance to any brand. I do know I want it to last, so I choose double-rolls and a good 2-ply brand. That is our preference to make it last.

…And sometimes the cost and health of our family is more beneficial than the coupon. We see coupons for weight-loss pills in the paper. Sometimes the extra five-dollar off coupon will bring the price of a months supply down to $15. We have seen that a months supply of the weight-loss product may permit you to loose pounds. However, we opted for the workout video. The extreme workout videos we opt for are monthly payments of 29.95 plus tax, shipping, and time. Which all working patrons know the old slogan, “Time is money”. We perceive the healthy version being  the timeless devotion of exercise.

Couponing does not propagandize our continuous patronage to any brand or brand of food. When we shop our selection is based upon preference. My husband will not purchase 10 boxes of macaroni and cheese; when the consumption of macaroni and cheese conflict with his weight restrictions in the military. Mind you he loves macaroni and cheese. In my opinion today’s coupon market is geared mostly toward the hot new item . The company releases a coupon to generate consumptions to see if it wins the public. My husband is in his early thirties. He is a southern child born of parents born in the forties. He has a palette for familiarity and what he likes. For example when I ask my husband to try a new restaurant I want to experience cultural regions we do not have the leisure of traveling to. He says if I spend money and I don’t like it or I am still hungry I will be upset. When my husband’s diet does permit, he wants his familiar dose of junk food. We may have a coupon for 3 brands of pizza. However, he likes what he has self-certified as the best tasting pizza. His pizza of choice is a cheesy-bite stuffed-crust pizza, solely sold by one chain.

Conclusively, coupons do not change our shopping preference. Our palette governs our shopping trends. Savings is more beneficial than the coupon value for our family. We are not converted to any brand by coupons. We govern our patronage not Sunday paper’s coupon leaflet.