As a 27 year old graduate student working a full time schedule without pay, I find “couponing” a necessity. The demands of day-to-day life and limited resources, however, make couponing an activity I rarely find myself engaging in. More often than not I find it more financially sustainable to forgo buying products all together than buy them at a reduced rate. I submit more to a sharing rather than spending economy.
Imin.com makes couponing as easy as it can be, given the limitations of online advertising. The platform for couponing on imin.com is clear. A subscriber is led directly to their product of choice with ease. The problem in making couponing with imin.com a regular habit is not a problem related to imin.com, per se, but a problem created by consumer culture in general. As a person who identifies as working class, I am keenly aware of financial stress. Couponing seems like one reasonable way to relieve that stress, however, couponing still demands buying products. At this stage of financial insecurity in my life, I would rather work to reduce my need for things all together than spend time and money buying things at a reduced rate. For example, I took a box full of soap from my friend’s family business and will not need to spend money on soap for years. Additionally, I eat leftover lunch provided for clients by my work cafeteria rather than spend money on packing a lunch.
In conclusion, imin.com is an exceptional platform to make coupons available to coupon users. As a working class grad student, I most likely fit the description of a person likely to benefit from imin.com. However, due to the high demands I face on a daily basis to reduce my financial needs, I find it more practical to eliminate product purchases all together rather than find a way to buy them at a reduced rate. I find that consumer culture doesn’t work for many of my peers. Rather than spend money buying more for ourselves, we often work to provide for each other, in more of a sharing rather than spending economy.