The factors which make a coupon more favorable are not necessarily positive. For example if there is a considerable amount of discount on a particular type of juice, it is likely that the majority of costumers pick the product even though it was not the healthiest or tastiest choice, thus purely for economic reasons savings offered by a coupon can influence the choice of product even though it is not the most desirable one. On the other hand many of the coupons are now “targeted”, so that the coupons are sent exclusively products which an individual prefers. This way the issuer of coupons can ensure that there is a high chance of purchase due to coupons and thus greater amount of return of the purpose. However the issue of targeting raised many arguments due to the tendency to break the privacy of individuals, for example by tracking website visits, searches or credit card purchases.
Personally I feel that there are three important factors which influences when and how I use coupons. First and most importantly is my fragile economic situation as an undergraduate student with minimal support; in this situation I use coupons mainly for the essentials supplies for life such as transportation, groceries and utilities, and for these coupons have a major role in shaping my decisions of what and where to purchase and these decisions are usually regardless of product/service characteristics other than their cost. Second factor is the availability of coupons; usually grocery coupons are more widely available than others so I tend to use them more often. Also many coupons are available exclusively for students and thus I tend to use them more often as well. Lastly how often a given coupon is available to use also determines how likely it is that I use the coupon, many coupons which offer lower range discounts are usually more readily available. Overall, in my life coupons have a major role in my decision in choice of products and retail stores for purchases, but this decision in turn relies heavily on my economic and lifestyle situation.
A note from us at I’m In: We offer lots of ways for you to save on groceries at I’m In!