Do coupons affect my decision to buy a product? The answer is yes and no. I have been with my fiancée for about a year and a half. She always uses coupons. She saves them from the papers, downloads them on her phone, and checks to see if one exists for a certain product before she buys it. A little bit of her enthusiasm has rubbed off on me. I do look for coupon products when I am with her and we usually find good buys.
However, when I shop by myself I do not use coupons. The main reason that I do not use coupons when I am shopping by myself is that it seems that coupons are usually for a more expensive product. I often find that even with a coupon, the featured product is still more expensive that some of its competitors. It also is affected by my cost versus reward thinking. I will often weigh the time that finding an effective coupon takes against the few cents that it will save me. I have also been soured by experience. There have been times when I have spent nearly a half an hour looking for a coupon only to find that it is expired when I locate it. I think of the fact that I could have been home already with the product I needed if I had not looked so long for the coupon.
Another reason that I do not use coupons when shopping by myself is that they make my trip to the store longer than I want it to be. I do not want to generalize to all women, but when my fiancée and I go shopping I see that our trip ends up being a bit longer that it could have been. This longer trip is due to that fact that she has to search for the participating product. Then once she has found it, she has to make sure that it is in the correct amount for the coupon to be used. For example, if the coupon were for a certain brand of detergent, she will find that brand and then scan that brand’s products looking for a certain ounce amount since the coupon dictates a certain size.
This is one more reason that I rarely use coupons by myself. There have been times when I have had coupon that I was ready to use and upon checkout the clerk tells me that the size of product I brought does not match the coupon. This is sometimes disappointing. Then when I read the fine print with the size restrictions it only worsens my cause. I find that the participating sizes are sometimes way more than I need or far too small. It seems rare to find a coupon for mid-range sizes, at least in my personal experience.
I know that it sounds that I am just really not for coupons. In summary I often do not use coupons because they take time to find participating products, they often seem to not save much compared to time invested in them, and they have hidden restrictions which may result in inconvenient sized products. I am not saying that I will not use coupons in my life in the future.
I bet that there are apps out there like the one that I am about to describe, but I have not found them yet. I would use coupons if they were on an app which I can highlight the products that interest me. If on this app I could also highlight the coupons that I find particularly interesting that would be helpful. Further, if the app could give me an alert when some of my highlighted coupons were about to expire. If my phone alerted me when coupons that I, myself, decided to take note of were about to expire, I could see that influencing me to shop for those products.
A note from us at I’m In: The I’m In Coupon App makes it easy for you to access coupons for in store savings. The power is in the palm of your hand!
In the end it seems ease of access is what would drive me to use coupons when shopping. That is how those coupons would influence my shopping habits. If all my coupons were located on a central app and organized the way I would like them to be organized, I would be more likely to use them and hopefully save some money.