“Coupon”, it used to a word that came with the Sunday papers, and maybe the average family would cut one out a week; today “couponing” is a verb, describing the act of trying to save as large of a sum of money. Many American’s have began the couponing frenzy, to the extreme that shows like “extreme couponing” have come to light. Saving hundreds of dollars on one shopping bill, or a few on one item, brings an adrenaline rush, keeping them shopping. For others, like me, couponing does not affect my shopping desires.
Looking at others I can clearly see that couponing helps in most situations. There are ample apps and services to help the modern day consumer save money at the checkout, without even picking up a pair of scissors and cutting on the dotted line. Taking out the Sunday paper and spending hours organizing is a thing of the past for most people; instead there’s direct search coupons available at the touch of our fingertips. Even though these options are present, I still do not desire to coupon.
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Personally, couponing has never provided me with enough incentive to spend time on. Often, as I walk through the store I have a certain thing in mind, wishing to get in and out as quickly as possible. Spending time trying to locate and use coupons is a process that I get impatient with; no one wants to be behind the person using a coupon for every item in their transaction. In the process of rushing through the store I will undoubtedly find something that was not on my list that I suddenly need in my life. At this point, I do not have the ambition to pull out my cellphone, try to locate a coupon, that may or may not actually work, load it to a card, and move on with my life. I am the person that would rather pay a few extra cents for the convenience of buying what I want, when I want, without any hindering complications.
Myself, like many Americans, look for the reward in the action I’m performing. For each coupon obtained I’m not getting enough in return I feel, to balance out the time that I spend looking for the given coupon. Buying in bulk is another reason I don’t prefer couponing. Most coupons require you to buy more than one item to get a discount on any given thing. If I want a box of macaroni and cheese, I just want one box, not four because I’ll be saving twenty cents on each box. In the long run, that’s three items that I don’t necessarily need at a given time. Buying a product never hinders on whether or not I can find a coupon. If one does not have the expectation to find said coupon, then getting to the checkout and paying a few extra cents will not cause us to stop shopping.
Finally, another reason I don’t coupon is because not every coupon works. In a world where the internet essentially runs our lives, there are plenty of scams for the consumer to fall into. Working in customer service, many times during a shift a customer will present a coupon that isn’t valid. This results in tension, and upset between the shopper and the business. Instead of blaming the third party, we as consumers blame the business that is not working harder to accommodate exactly what we want. Invalid coupons are just another hassle. Calculating how much will be spent on a transaction, and then having the discount you applied not work can cause frustration. Eliminating this option all together and leaving only the dependent sources will make couponing more efficient and beneficial.
Although couponing has been all the rage as of late, it is not something that I am interested in. To me, I don’t desire to spend time on something that is essentially a convenience to me anyways. By just being a consumer and not cutting corners, I’m filling the economy with more money, and saving myself time and energy.