Coupons were first created by the Coca-Cola Company in 1887. The coupon allowed customers to get a free glass of coke. During that time the product was sold for only 5 cent. Now 127 years later coupons are used for food, clothes, and many more consumer products. The first company to be fully devoted entirely to coupon redemption was founded in 1957 and called The Nielsen Coupon Clearing House. Coupons can have a big influence on many people purchasing decisions. To be honest I cannot take one side because the truth is coupons does not influence my purchasing decision when I am grocery shopping but sometimes coupons influence my purchasing decision when I am shopping for clothes.
I am a 19 year old college student, I know I speak for many students and former students when I say eating a filling and satisfying meal is rare. College students love to snack more than to eat whole meals. Although students who stay on campus have to have a meal plan the food is not very nutrition or satisfying. I prefer a lot of snacks over my campus meals any day! When I go shopping for food I do not check ads for any of the food I buy on the daily basis. Upon observing my suitemates going shopping none of them have ever searched for a coupon before or during their grocery shopping. I think younger people are less likely to use coupons for food because the stomach knows what the stomach wants so we make the decision to sacrifice a dollar or so for our comfort foods. Shopping for clothes is a completely different story.
I am a young lady who loves to shop for clothes. When it comes to shopping for clothes I receive uncountable emails with numerous coupons from companies that I patronize regularly. I get coupons from those stores via email and the mail. A few pieces of clothing can cost way more than your average grocery shopping total so it makes since for the everyday shopper to want to save money on clothes when you can. I feel that some coupons are not fair for the middle or lower class. Stores such as Tommy Hilfiger, Polo, and Express are high priced stores. In many cases the store may have several coupons out for shoppers but the trick to them is you have to spend over 100 dollars to get maybe 10 or 20 percent off. It’s not right that customers have to pay an arm and a leg to get a discount. I thought coupons were put in place to help the people. I have observed others when shopping and I have seen many people place an item back or place it to the side at the register because they lack money and the coupon they had didn’t help because in small print on the back says that their item was excluded from the discount.
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I did a bit of research on coupons before gathering my full thoughts before writing this paper. www.couponing.about.com says that many people do not use coupons because “they find it embarrassing.” They also stated that they think people “are afraid it will make them look cheap or people will think they are poor.” It is most likely that the person behind you has never met or seen you before. It should not matter what that person thinks when it comes to your pockets and your budget. If I am buying an item that I need coupons will not influence my purchasing decision but if I am buying something that is not necessarily a necessity coupons may influence my purchasing decisions.
Coupons are a great inventions. I feel coupon restrictions should be relaxed some. It does not make since that a customer has to spend so much money before they are eligible to use certain coupons. As far as food I think yearly surveys should be taken so see which brand of a product is a customer likely to buy so that more coupons can be made based on customers feedback