Coupons defiantly provide a significant impact on day to day purchasing decisions. Without even really thinking about, we have sales, discounts, coupons, and discount advertisement thrown our way every day. From the commercials that we see on the television to the online deals when browsing the internet, to the massive discounts signs posted on storefront windows the coupons and deals are everywhere, and people are constantly trying to found out where can I get the best deal. Coupons at first glance are just these neat little shopping aids that give us a little bit more money in our pocket at the end of the day; however companies see them a little bit differently than the consumer. The company that provides its consumers with a discount on certain items they commonly buy. This gives the consumer and insensitive to shop at the specific store as opposed to its competition due to the fact that the consumer will spend less money if the go to the store with the coupon. This is in a sense attracting guaranteed business essentially, and the wide variety and diversity of people that they can market coupons to the more guaranteed business the company can expect. Lots of times in addition to the marketing of discounts to the consumer, companies will often give a short time period of when the consumer can actually come in and benefit from the discount such as Labor Day weekend, Fourth of July, and probably the most well-known Black Friday sales. By placing a limit on when the discount can be received the company is also guaranteeing itself larger amounts of business during these time periods in which the discount is in place. The consumer feels pressured to make use of these discounts and low prices so that they will not later feel as though they missed out on it. Also another tactic that companies use is giving out rewards cards to its customers. These cards will grant a consumer a certain amount of points every time they shop at that specified store and use the card when shopping there. By accumulating points from the card the consumer will qualify to receive rewards or become qualified to receive special discounts that are not available to the average everyday consumer. A consumer will be more inclined to shop at a store in which a program like this is setup and the consumer feels like they are being rewarded for shopping at that company’s store. Also sense we becoming a more and more technologically advanced world, our coupons and discounts are keeping up with it. Most major companies offer to their consumers online shopping, and with it come online deals. Many of these coupons reward the consumer with free shipping on purchases over a certain amount which encourages its consumers to purchase and purchase in bulk. Companies have also hit the App Market to encourage its consumers to download its app and receive even more coupons, discounts, and savings right from your phone. Since most people carry their phone with them just about everywhere they go they are more likely to see the deals that are being offered to them, and they are more likely to feel the need to make use of them. All of these advertising strategies have proven to be quite successful in their purpose of attracting more and more customers to a company. Seeing a coupon and making use of it just seems to make the consumer more satisfied with their shopping experience, and feel as though that it was more rewarding for them. We rarely ever hear of someone complaining about receiving a discount or a deal on something that they purchased, unless of course they feel that they should have received even more of a discount. In conclusion, coupons do in fact hold a significant influence on where they will spend their money and how they will spend it.