Coupons can help a great deal in influencing purchasing decisions. The decisions made are all in the sociological and behavioral sciences behind purchasing power. Consumers are more likely to buy a good when the price is low or when they can get it for a low price and less when it is more expensive.
Consumers will see it as having more money. Some people have even made it a career to find coupons and when purchasing their products, they actually make money. If a certain amount of a good is bought, they get one free. They will use multiple coupons to get more of the free products until the market ends up owing money.
Using coupons can increase the amount of people who shop at that store. If the store or market gets good reviews, the people who shop there are more likely to spread the word and talk about their experience. This will cause people to want to shop at that particular place over their original store. It could be another location of the same store, or even another store altogether.
It isn’t only markets and grocery stores that offer coupons. Online stores such as Amazon or Ebay, or adolescent stores such as Hot Topic or shopping centers like Macy’s will offer deals and spread coupons to their consumers to ensure interests and positivity to increase the number of shoppers.
A note from us at I’m In: We feature coupons for online stores, too!  Check out our deals at Amazon and our special offers for eBay.
Some ads on the internet have coupons within them. They are geared towards a specific type of people such as new moms and parents, teenagers, older people. it can even be more specifically targeted based on your search engine. Its can also target race, gender, age, talents, personality, and a multitude of others. Small businesses would have different ways to affect or influence purchasing decisions as compared to large corporations. Small businesses are more likely fail compared to corporations than have been standing for years. 8 out of 10 small businesses will fail within the first years they are created.
People have “fads” or needs for a short period of time. Some stores sell the latest “fad” items such as clothing stores selling a new celebrity’s clothing line or selling the newest outfit. A way to find out these new topics, social media sites are a good way to start. Some companies have a Facebook page and will post their latest finds. Then, based on their amount of likes from their fans, they can determine if it will be a big sell or a bust.
Coupons have the most power over purchasing decisions. In many cases, people who view them as money, will see that they have more money to use in certain stores than in others. This can show by having a lower price than other stores around its location. By doing this, it creates a competition to lower the price of stores around it to keep up with they people buying the products. With this, the near-by stores will create their own coupons to use and lower their prices to keep up with the competition and even out match the other stores.
People are more likely to buy products for a cheaper price because of the price of everything else rising. For example, as gas prices go up, some stores may decide to use Fuel Points. When the customers buy the products in their store, they receive fuel points by using the store’s card. When they receive the points, they have a certain amount of money off from the price of gas. Because of this, they are more inclined to buy their gas at that store instead of others because it ends up being cheaper than near-by stores and gas stations.
Because of these traits, coupons rule the consumer world by telling people what to buy and by how much and what they can save in return. This then proves that coupons have influence and play a major role in consumer’s buying needs.