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I'm in Coupons Scholarship 2014. Entry-Aisha H.

Absolutely… coupons can make a difference on what someone will purchase, the prices they are willing to pay, and most importantly the store they will spend their money at. Coupons are used to persuade customers about products and services offered or a way to promote new products.

The pure definition of coupon – “token, ticket, voucher; a voucher entitling the holder to a discount for a particular product”.  As a shopper if I’m given or told a department store is providing additional discounts if I… then along with other consumers I’m there. These coupons are particularly valuable to consumers during these major holidays/events: School shopping (clothes and supplies); Black Friday; Cyber Monday; Christmas Eve and the Day after Christmas. The belief that we are getting something for prices less than the original retail price is “priceless”.

We are living at a time where it cost more to do less, more to buy less, families are larger, and income is less not to mention choosing between medications, lights, food, and insurance. So if using a coupon give you more in your pocket even if it’s a 10% coupon that leaves you more money in your wallet to get every day needs done.

I was raised by a single mother, who started using the coupons to stretch her money so that I could be involved in extra activities; like sports, after school events, or anything else I wanted to be involved in. She knew what her budget could cover and decided to see where she could save if she used coupons at the grocery stores; wow she was surprise at the few dollars here and there that she saved and that was the beginning for us.

Coupons when being used can allow you to spend less, often there are coupons for items you may not use or have never tried, however when given a coupon for an item you use however not necessarily your brand the coupon will more often than not be the determining factor to purchase that item.

There is one department store that uses a marketing tool almost weekly – it’s a very favorable coupon; spend $25 and get $10 off your purchase. So if you do the match you are saving about 40%; meaning you can purchase a variety of items at a cost of $15.00 (if you do the pairing correctly)!

A note from us at I’m In: We can help you save a lot on your next trip to your favorite department store, too!

There are other stores that use an in store coupon by 10 items for $10, these items are normally everyday type goods, like can goods, cereals. These items along can go a long way when it comes to feeding a family. Buying large quantities at this price allows you so spend less when these items are back to regular prices.

Coupons, in store discounts, and sales are great marketing tools to encourage consumers to shop in their stores… of course the marketing tool is hoping you will see and or purchase items you did not initially have plans of buying.

There are many types of coupons; e-coupons, digital coupons, cell phones download websites that offer a variety business with discounts. This is a win win… If every person or family household use coupons for their daily needs the results of savings is pronominal. Buy going on line you can find coupons with little effort, coupons arrive in the mail, they are in the newspaper, as well as loose advertisement that arrive in everyone’s mail weekly.

Coupons are even used in almost every aspect of our daily life. From purchasing homes, automobiles, homes, life insurance etc. Each have a unique way of encouraging consumers… it can range from if you set up auto payment you will get a discount from your payment.

Essays are even a form of a coupon… complete a survey, essay, to receive a voucher for a financial benefit towards a bigger product (Degree) is also attractive. Anything that offers some type of discount will always influence a buyer when they are looking to receive what they consider a discount that will benefit them in the long run.

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